How It Started:
 

In April 2024, Jawad, a freelancer working with US-based clients, reached out to me for a paid internship opportunity. The role involved assisting with business analysis, advertising strategy, and reporting tasks.
 

The Challenge:
 

The goal was to develop an advertising strategy for a Yelp B2B partner. After researching the market, I discovered that most competitors steered clear of Facebook ads due to the B2B nature of the service. We decided to experiment with Facebook ads to test their effectiveness in this context.

My Role:
 

• Ad Messaging: Developed tailored messages for a B2B target audience.

• Campaign Structure: Planned and organized the overall flow of the ad campaigns.

• Innovation: Pioneered a strategy to assess the impact of Facebook ads for B2B services.

What I Learned:
 

Due to scheduling conflicts with Jawad, we were unable to continue the project. However, this experience highlighted the importance of syncing schedules and exploring non-traditional platforms like Facebook for B2B advertising.