How It Started:
 

Talha approached me to help create fresh and engaging Instagram content for happenings.co. He wanted to explore new ideas that would stand out on social media and asked me to develop a creative plan to bring those ideas to life.
 

The Challenge:
 

I collaborated with the event planning team for a month to come up with unique content ideas that would capture the audience’s attention. The content calendar we created included user-generated content (UGC) reels, each accompanied by a detailed execution plan to ensure smooth execution.

My Role:

• Creative Ideation: Developed innovative content concepts that aligned with the brand's goals and audience preferences.

• Content Execution: Crafted an actionable plan to produce and post engaging UGC reels.

What I Learned:
 

Working with the team helped me realize the value of combining creativity with strategy. It reinforced the importance of using audience-driven content to engage followers, as well as the need for clear planning and consistency when executing content on social media.