The Starting Point:
 

Closet.pk launched with sweatshirts and made a few sales, but growth felt limited. They brought me on board to help research, reposition, and grow.
 

What We Realized:
 

The sweatshirts were decent, but the category wasn’t scalable. We needed a product line with more demand, visual appeal, and impulse-buy potential.

What I Did:
 

I led product research across market trends, competitors, and buyer behavior. The answer was clear: fashion accessories, and we mutually decided to start with watches.​
 

The New Direction:
 

Closet.pk began transitioning into a men’s fashion accessories brand, starting with stylish watches.

From there, I’ve been actively working on:
 

• Social media management (Instagram-first strategy)

• Engagement campaigns to build community

• Sales campaigns to test product-market fit

• Preparing content for upcoming product launches
   

Early Results:
 

We started with a small budget to validate the new category. The early campaigns showed strong engagement and interest, confirming we’re on the right track.
 

What I’m Learning:
 

• Pivoting early can save a lot of wasted time and spend

• Product-market fit should always come before scaling ads

• Consistent branding and visuals matter more in fashion than in most niches