How It Started:
 

As part of the Bano Qabil Incubator program, I was given the responsibility to manage an awareness campaign for Askari College Bahadurabad’s “Admissions Open” video. The objective was to maximize the video’s reach and visibility within a limited timeframe.
 

The Challenge:
 

The campaign needed precise audience targeting and a strategic approach to achieve significant engagement in just one week. I devised a comprehensive plan to drive awareness and ensure the campaign’s success.
 

The results were impressive: the campaign garnered over 100,000 impressions and 10,000+ thruplays, successfully meeting our goals.
 

My Role:
 

• Campaign Planning: Developed a strategic awareness plan tailored to the college’s audience.

• Execution and Monitoring: Launched and optimized the campaign to achieve maximum reach and engagement.
   

What I Learned:
 

This experience highlighted the importance of combining audience insights with effective campaign strategies. It also reinforced the value of careful planning and monitoring to deliver measurable results within tight deadlines.